Introduction to Career Advice, Guidance and Coaching

This one day master class will explore the relationship between advice, guidance and coaching, and develop a basic understanding of the structure, skills and creative techniques used in one-to-one work.

Introduction to Career Advice and Coaching


To provide an introduction to careers advice, guidance and coaching.


By the end of the day delegates will be able to:

  • Clarify the relationship between information, advice, guidance and coaching
  • Evaluate their practice in the light of a three stage model
  • Explain how to contract effectively for one-to-one work
  • Use reflective statements to demonstrate listening and challenge
  • Identify pertinent questions that are used to explore and individual career management needs
  • Evaluate their toolkit for addressing career management needs

The programme is designed for those who might have experience but little formal training in career guidance and coaching.

Overview of the day

9.30Welcome and introductions
  • Definitions of career, IAG and coaching
  • The purpose of IAG – career management
  • Who needs what? Identifying individual’s IAG needs
11.15A three stage model


  • Communication: deep listening and reflecting back
  • effective contracting: Clarifying and responding to limited or unrealistic expectations;
  • stablishing broad goals and explaining the process
1.45Incisive Questions
  • Creating ownership in action planning: motivational and solution focused techniques
  • Moving forward: developing career management skills