Our understanding of career choice theory and, indeed, our own experience suggest that people make career decisions in a variety of ways depending on personality and the decision in hand. Career choice theory and research increasingly recognises the validity of diverse approaches to decision making and yet there is evidence to suggest that actual guidance practice remains largely unchanged (Bimrose 2006). The Trait and Factor model is still dominant in the UK despite there being no evidence to support or refute its effectiveness (Sharf cited in Bimrose 2006).

The aim of this paper is to explore how individual guidance may acknowledge and work with different decision making styles. It is outside the scope of this article to fully explore the relationship between reason, intuition and feeling but useful references are provided. The practical examples provided are the results of a two year field study in which over 600 advisers were asked to share best practice and generate new ideas for working with clients.

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